data

Privacy policy

1. introduction and person responsible

This privacy policy clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as „data“) within our online offering and the associated websites, functions and content.

Controller within the meaning of the GDPR: MAKU Meat Tec GmbH & Co. KG Leinenbrink 10 33824 Werther (Westf.), Germany E-Mail: info@maku-meattec.de Managing Director: Manuel Sañudo Muñoz
Contact number: +49 521 999 891 20

2. fundamentals of data processing

We only process users' personal data in compliance with the relevant data protection regulations (in particular the GDPR). This means that user data will only be processed if we have legal permission or consent to do so.

3. provision of the website (hosting & log files)

Our hosting provider (IONOS SE) collects data about every access to the server (so-called server log files). The access data includes

  • Name of the website accessed, file, date and time of access

  • Amount of data transferred

  • Notification of successful retrieval

  • Browser type and version, the user's operating system

  • Referrer URL (the previously visited page)

  • IP address and the requesting provider

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in the secure and efficient provision of our online offer).

4. cookies & consent management

Our website uses cookies. We use a consent management platform (cookie banner) to obtain and document your consent to the storage of certain cookies (e.g. for analysis or marketing). Revocation: You can revoke or adjust your consent at any time via the settings in the cookie banner.

5. the MAKU ROI calculator & business analysis (core function)

A central occupationpart of our offer is the interactive ROI calculator, which helps you to calculate efficiency gains through our technology.

 
 

a) Type of data processed

When you use the computer, we collectd we process:

 
 
  • Production data: (e.g. tonnage, yield values, operating hours, machine setup)

  • Contact details: (Name, e-mail, telephone number, company name)

  • Location data: (country/region via selection or IP)

  • Usage data: (date of calculation, calculated ROI value)

b) Purpose and legal basis

We process this data for the following purposes:

  1. Delivery of the analysis (fulfillment of contract): The detailed ROI evaluation (PDF) is sent by e-mail at your request.

    • Legal basis: Art. 6 para. 1 lit. b GDPR (implementation of pre-contractual measures on request).

  2. Telephone consultation & validation („speed-to-lead“): Our team of experts will contact you by phone to discuss the calculated result, validate data and clarify technical questions.

    • Legal basis: Art. 6 para. 1 lit. a GDPR (consent that you have given by checking the box in the form).

  3. CRM & customer management: Storage of your data for the initiation of a long-term business relationship.

    • Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in efficient distribution).

c) Technologies used (tech stack)

We use specialized service providers for the technical implementation of this service. We have concluded data processing agreements (DPAs) with all providers in accordance with Art. 28 GDPR.

  • Hosting Frontend (Vercel): The interface of the ROI calculator is provided by Vercel Inc. (USA) is provided. Vercel processes IP addresses for technical delivery. Data security is guaranteed by standard contractual clauses (SCC).

  • Data interface (Make): To transfer the data from the computer to our CRM, we use Make (Celonis, Inc.). Data is transmitted in encrypted form.

  • CRM & e-mail dispatch (GoHighLevel / LeadConnector): We use HighLevel Inc. (Dallas, USA) to manage customer contacts and to send e-mails. Your data is stored on servers in the USA. The provider guarantees an appropriate level of data protection through standard contractual clauses (SCC) and technical security measures.

6. general contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are processed to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b GDPR.

7. google analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

  • IP anonymization: We only use Google Analytics with activated IP anonymization.

  • Contradiction: You can prevent Google Analytics from collecting data by rejecting the statistics cookies in the cookie banner or by installing the browser add-on to deactivate Google Analytics.

8. international data transmission (LATAM)

As MAKU Meat Tec operates internationally (focus on Latin America), data may be transferred to partners or branches in third countries (e.g. Mexico, Colombia, Chile) as part of specific projects or support requests. This only takes place if it is necessary for the fulfillment of the contract (Art. 49 para. 1 lit. b GDPR) or if suitable guarantees (e.g. EU standard contractual clauses) exist.

9. deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.

10. rights of the data subjects

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR;

  • in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete data stored by us;

  • to request the deletion of your data stored by us in accordance with Art. 17 GDPR;

  • to object to the processing pursuant to Art. 21 GDPR.

11. data protection officer

If you have any questions about data protection, please contact our data protection officer at E-mail: sanudo@maku-meattec.de
+49 521 999 891 20